The Brief
Intermission’s business initially started as a hair salon, but after COVID-related health challenges, it transformed into an all-natural beauty product business. The brand needed a visual identity that reflected care, quality, and a luxurious experience, while also showing that the products are handmade, natural, and human-centered.
Solution
The visual identity is delicate and feminine, with typography and linework that add a refined, high-quality feel. The logo symbolizes the business’s transformation, the positive changes for its customers, and human care, with a subtle personal nod embedded in the design. A grounded, earthy palette draws from the brand’s signature scents, lavender and mint, creating a warm, calming, and elevated foundation for the identity.
The Impact
“The rebrand brought our story to life. It communicates care, quality, and transformation in a way that resonates with our customers and helps our brand feel cohesive, elevated, and true to our values.”
Jessica Magee, Founder & Beauty Alchemist at Intermission – A Beauty Break
Ready to Grow Your Business?
If you’re ready to stand out, build recognition, and feel confident in your brand, let’s talk. I’ll help you create a project that’s intentional, memorable, and uniquely yours.