The Brief
KB Coaching, a female leadership coaching business, was evolving and needed a brand refresh to reflect its next chapter. The business was moving toward clients and full teams seeking a premium coaching experience. The goal was to create a polished, elevated brand that could attract this audience while staying true to the business’s approachable, authentic personality.
Solution
The refreshed visual identity balances sophistication and approachability, with colors, fonts, and illustrated icons that reflect the brand’s personality while appealing to a premium audience. I used the existing logo as a foundation, refining it to feel more elevated and adding subtle symbols to create a personal connection.
The Impact
“My brand overall feels more elevated, but still deeply personal, and I believe that’s due to Meg’s ability to really put people at ease and listen deeply to who they are. Working with Meg got me thinking more strategically about my website, my materials, and how I want my clients to feel when they interact with my business – all in all, a completely inspiring process!”
Kristin Baker, Founder & Executive Coach at KB Coaching, LLC
Ready to Grow Your Business?
If you’re ready to stand out, build recognition, and feel confident in your brand, let’s talk. I’ll help you create a project that’s intentional, memorable, and uniquely yours.