The Brief
The Missouri Forest Products Association is a nonprofit organization dedicated to serving the forest products industry and advocating for sustainable management and responsible stewardship of Missouri’s forests. They needed a brand refresh to create consistency across their materials while retaining their existing logo. The goal was to develop a clear, easy-to-use brand guide that the entire team could follow, including system-friendly fonts that work across all platforms.
Solution
I built a simple visual system using a focused, earth-tone color palette and system fonts that reflect MFPA’s connection to forestry and tradition.
Custom hand-drawn illustrations and icons were designed to match the organic, hand-drawn feel of the original logo. These elements help reinforce MFPA’s values around craftsmanship and sustainability, while giving the brand a more unified and recognizable look across everything they create.
The Impact
The result is a clear, cohesive brand system that reflects MFPA’s values and that the team can easily apply across materials with confidence.
Ready to Grow Your Business?
If you’re ready to stand out, build recognition, and feel confident in your brand, let’s talk. I’ll help you create a project that’s intentional, memorable, and uniquely yours.