SMALL POTATOES COMMUNICATIONS

Small Potatoes Communications is a woman-owned communications agency focused on bringing clients’ visions to life through strategic, authentic work. SPC wanted a rebrand that reflected its next chapter and better represented who they are becoming.

The strategy behind the rebrand was to show that SPC combines the clarity and polish of a larger agency with the warmth, personality, and hustle of a people-first studio. To reflect this strategy, I developed the tagline “Small Potatoes, Big Impact” and a visual identity that balances confidence, fun, and professionalism. A vibrant color palette brings warmth and energy, while organic shapes and flowing elements suggest collaboration and connection. I refreshed the logo by turning SPC’s signature fries into a speech bubble, a playful nod to the original mark that better illustrates communication and creativity. Subtle details, like the fries forming an “M” for owner Michelle, add depth and a more meaningful connection.

“Working with Meg on my rebrand was exactly what I needed when I took over ownership of the company after nearly five years under someone else’s brand identity. She helped transform the look and feel of my communications consulting business into something that finally feels like mine, and that sense of pride has been incredible. Meg’s process was thoughtful from the start. Her mood boards captured possibilities I hadn’t even imagined, and she struck the perfect balance between collaboration and guidance, always keeping the end result strong. The result is a logo and visual identity I’m genuinely proud to put out into the world. If you’re looking for a designer who offers both creative excellence and a supportive, professional partnership, I can’t recommend Meg highly enough.” — Michelle Foster, Founder & Strategic Communications Partner at Small Potatoes Communications